Video Production Manager

Two Blind Brothers ("2BB") is one of the fastest growing cause-driven brands in the country with support from Ellen Degeneres, Richard Branson, Ashton Kutcher, and others.

Watch our story here: https://www.facebook.com/twoblindbros/videos/1919038271698171/

Scope of work – You will be responsible for the production including shooting and editing of video and photography for the 2BB brand. The content will center around these categories:

TYPES OF CONTENT

Documentary/vlog – Videos depicting the personality and activities of the business. The content is candid yet edited to be as compelling and entertaining as possible. See examples such as “2BB @ Brooklyn Fashion Week” and “School for the Blind visit”. The purpose of these is multi-fold: to capture the attention of existing and potential customers, to demonstrate brand values (transparency, authenticity, product quality), and to teach people by letting them witness how we are building 2BB and dealing with a vision impairment/personal challenge.

Product videos/Photography – These videos will center around our clothing. The content will take the form of “style guides”, editorial shoots, and product shoots.

Reaction/Commentary videos – These are daily videos where we react to existing viral videos related to topics that our audience cares about. A key benefit of these videos is that they are quick and scalable. We are essentially curating existing media tailored to our audience. See our Facebook page videos for examples such as “Goal Ball”.

Original content – These videos are creatively planned and produced typically for ads, interviews, and collaborations. We’d really like to develop original content for Youtube as well such as a “Brother vs. Brother” series.

Live videos – We produce a weekly live show with the goal of interacting with viewers.

3rd-party videos – Occasionally, we may offer video service to a friend or business contact. An example would be shooting a video for Mandy Lieveld or the Foundation Fighting Blindness. These will be rare occurrences.

Our benchmark for quantity and quality of content are other leading personal brands. We will work together on putting together target brands and content schedules as objectives.