Human Resources Marketing Specialist, Yellowstone National Park
REQUIREMENTS
Manage the “Careers” section of the Yellowstone National Park Lodges website to ensure design, functionality and content is current, engaging, appealing and effective
Place and update recruiting messages and job listings on high-performing third-party employment/recruiting websites
Manage visual assets used for recruiting (within the master marketing visual asset library) and assist with management of marketing-specific visual assets
Grow and measure the quality and volume of channels we use to attract new talent
Support the sales and marketing department as needed
Perform with other duties as assigned
Bachelors or similar degree in Communications, Sales & Marketing or related field
At least two years of relevant job experience.
Hands-on experience with word processing, desktop publishing, design software, and other office software including, but not limited to, Microsoft Word, Excel, PowerPoint, Adobe InDesign, and Adobe Photoshop. Experience with Adobe Premier Pro and Dreamweaver preferred but not required.
Excellent written and verbal communication skills and ability to apply related industry and company guidelines
Experience in writing and designing newsletters, brochure copy, website content, blogs, advertisements, and other marketing materials and media.
Hands-on experience in maintaining websites including writing and uploading content.
Experience with social networking and mobile media including Facebook, YouTube, Twitter, Instagram, and other outlets.
Strategic and creative thinker
Strong track record of project management, relationship-building and professional networking
Excellent “people skills.”
Ability to meet multiple deadlines.
Layout and design skills.
Ability to work independently and take initiative
Ability to maintain a positive team-oriented attitude.
Willingness to travel in and out of state for periods of one night to several weeks.
Ability to project a professional corporate image to the public.
Experience in the travel industry, recruitment, HR, advertising, public relations or communications is preferred, but not required.
Knowledge of Yellowstone Park is preferred but not required.
At least two years of relevant job experience.
Hands-on experience with word processing, desktop publishing, design software, and other office software including, but not limited to, Microsoft Word, Excel, PowerPoint, Adobe InDesign, and Adobe Photoshop. Experience with Adobe Premier Pro and Dreamweaver preferred but not required.
Excellent written and verbal communication skills and ability to apply related industry and company guidelines
Experience in writing and designing newsletters, brochure copy, website content, blogs, advertisements, and other marketing materials and media.
Hands-on experience in maintaining websites including writing and uploading content.
Experience with social networking and mobile media including Facebook, YouTube, Twitter, Instagram, and other outlets.
Strategic and creative thinker
Strong track record of project management, relationship-building and professional networking
Excellent “people skills.”
Ability to meet multiple deadlines.
Layout and design skills.
Ability to work independently and take initiative
Ability to maintain a positive team-oriented attitude.
Willingness to travel in and out of state for periods of one night to several weeks.
Ability to project a professional corporate image to the public.
Experience in the travel industry, recruitment, HR, advertising, public relations or communications is preferred, but not required.
Knowledge of Yellowstone Park is preferred but not required.
PHYSICAL REQUIREMENTS:
Must be able to occasionally lift and carry boxes of printed collateral materials weighing up to 40 lbs.
Must be able to participate in a variety of company-offered activities (related to development of photo/video development) including horseback riding, cross-country skiing, snowshoeing, and hiking up to 5 miles, and other predominantly outdoor recreation activities.
Must have valid driver’s license and be able to operate company vehicles that may include snowmobiles.
This position will work a varied schedule that may require working days, evenings, weekends, and holidays.
Must be able to occasionally lift and carry boxes of printed collateral materials weighing up to 40 lbs.
Must be able to participate in a variety of company-offered activities (related to development of photo/video development) including horseback riding, cross-country skiing, snowshoeing, and hiking up to 5 miles, and other predominantly outdoor recreation activities.
Must have valid driver’s license and be able to operate company vehicles that may include snowmobiles.
This position will work a varied schedule that may require working days, evenings, weekends, and holidays.
Overview
Working in collaboration with the Yellowstone’s Marketing and Human Resources (HR) teams to support Yellowstone’s efforts to attract and engage qualified applicants. The candidate will develop and produce all external HR marketing/recruiting communications including digital and social media communications, print and online advertisements, and other appropriate and necessary messaging.
Responsibilities
- Implement, execute and maintain the current Human Resources and Marketing branding strategy
- Assist in the development and execution of the external recruiting plan that includes social media, website, content development and management, paid advertising, printed collateral, etc. to generate ample qualified employment applications to meet hiring goals
- Develop engaging, motivating content that drives awareness and interest in employment in Yellowstone
- Tailor communications for audience and channels appropriately (e.g. digital, mobile, external publications and print, company intranet, university boards, video, etc.)
- Work with the corporate and local Human Resources team to ensure the work and communications produced compliments the needs of the business and various departments
- Work with designated digital marketing agency to develop and execute productive paid ads and SEO; digital, online and social campaigns
- Coordinate and oversee the employee social ambassador program to create employee-generated content to use with employee- and guest-focused messaging
- Develop and coordinate employee-focused social media presence
- Update/post appropriate messages to YNP Lodges’ social media channels
- Work with local and corporate HR and Marketing teams to ensure timely, complimentary and appropriate social media messaging
- Work with influencers, partners and other agencies to promote working in Yellowstone
- Work with local Human Resources team to understand the hiring goals
- Work within approved HR Marketing budget
- Monitor competitors’ employment websites to identify industry trends
- Coordinate the development of blogs and employee stories
- Work with local and corporate marketing teams to implement improvements and ensure compliance with design and functionality standards
- Make content updates to the site as necessary
- Regularly review these websites for accuracy and effectiveness
- Work with various departmental leadership to ensure that messaging is appropriate and tailored to the types or positions/employees targeted
- Produce and organize still images
- Produce and organize videos, using third-party video production companies as necessary and as budget allows
- Fulfill requests for recruiting-oriented still and video imagery
- Determine key performance indicators and regularly report results
- Seek feedback to continually improve and develop new ways of effectively communicating key messages to our front line employees internally
- Work with park-wide hiring manager to confirm that performance targets/qualified applications are meeting needs
- Assist with the development of guest facing content
- Assist with general website corrections and updates as requested/needed
- Assist with the review of marketing print, website and email copy
- Assist with the monitoring and response to social media inquiries and comments